As the job market becomes more and more competitive, graduates need to do everything possible to stand out from their peers. Having a unique selling point is paramount if you are to beat competition. This can be achieved by building a professional reputation or a personal brand. Gone are the days, when personal branding was considered a strategy for celebrities and leaders to control their public appearance. In today’s ever changing job market, building and managing a self-brand has become a must.
Therefore, personal branding is the process by which we market ourselves to other people. It involves discovering what you are passionate about, your skills and talent. Self-discovery will enable you to establishing personal goals and plan how to achieve them.
It is important that you create marketing materials, which may include; business cards, website, blog, social network profiles, as well as a resume and cover letter. It is believed that after receiving your application letter, the employer will do a quick internet search about you. In fact, there are employers who will not interview candidates if they cannot find information about them Online. Most employers look at your social media profiles before making decisions to employ or hire the candidate. It is not only social networking sites that trigger employers’ curiosity, they also do a general Online search with Google. Much as we can market ourselves Online, gain the attention of potential employers, mind the digital traces you leave.
Promote and communicate your brand to others through public engagements, commenting on blogs, writing for magazines, Newsletters and Newspapers. If done right, personal branding can help you land your dream job. Maintain your brand by managing your Online reputation and keeping your profile up-to-date and accurate with changes in your career. How you present yourself Online is important now, more than ever. Whether it is your professional Linked-In page or personal networking accounts, your Online profile is a very clear representation of your personal brand. After you have created an Online profile that reflects you, make sure it sells you in the best way.
When building a personal brand, one should consider three crucial thing: values, goals and experience. Point at least two professional values that help you perform great at work. Show the employer what your career objectives are. And demonstrate your past experience in relation to these values and goals.